The Nokia and Windows Phone partnership seems to have benefitted not just Nokia’s image in the smartphone community but also Windows Phone’s reputation in the app world. In a matter of just 14 months, Windows Phone Marketplace has managed to publish 50,000 apps for all its smartphone users. This clearly indicates that the developer community sees Windows Phone platform to grow much more in the days to come. The only other phone to have published 50K apps in lesser time is the iPhone marketplace which achieved the feat in 12 months. Android took 19 months to reach the milestone while Symbian and Blackberry took more than 25 months.
However the couple of concerning facts for Microsoft will remain the quality of the apps and also spam submissions. Though it is not alarming at this point but Windows Phone marketplace is see 265 submissions per day and if a good number of those apps are spams then it is not going to benefit the community (or Microsoft) in the long run. Also when it comes to quality of the apps, there are very few apps in the marketplace that can truly claim to compete with the bestsellers of Android or iPhone. What the Windows Phone desperately needs is killer apps that will make the world go WOW and stand up and take notice of this revolutionary new smartphone platform.
What might not be a bad idea for Microsoft is to hire an app and game development company for the next 12-18 months with the sole responsibility of creating great apps in the various genres. The world is moving to smartphones and all smartphone users access the various apps so having quality apps might just be the reason for choosing a smartphone in the future. Windows Phone needs to act fact if it wants to claim the number 2 spot from iPhone.