The inevitable has happened for Jerry Yang. The once pioneering and trendsetting company’s co-founder has finally resigned from all positions in Yahoo. It was an emotional day for Jerry to leave the company that he started in 1995 and brought to unimaginable heights during the 90s and the early to mid 2000. However the slide began after the advent of the Googles, Facebooks and Twitters. Yahoo was never able to catch up to the new formats and requirements that the industry was expecting from it.
Jerry Yang resigns from Yahoo
However Jerry leaves the company in the hands of their new CEO Scott Thompson who joins Yahoo from a successful stint at PayPal. This is a redefining moment for Yahoo because they can now do away with what they believe was the reason for yahoo’s lack of success – Jerry Yang’s personal vision for the company. The board of directors are now hoping that with Jerry Yang out of the game Scott Thompson can now focus on the future ahead. What the future holds for Yahoo is anybody’s guess. Will they clean things up and set course on a new journey or will they just roll this up and sell it to the highest bidder?
Going by the fact that they brought in a successful CEO, it looks like they might give the company another chance to take on the other companies that have zoomed past them. In terms of the search and advertising business they still sit tight at the number 2 spot just after Google and ahead of Bing. They’ll need to figure out the rest of the story now.