Supermetrics Review – Great Tool For All Advertising Professionals

Starting a new business especially an online business is no easy task since the competition is vast and if you’re new to technology or being a website owner. It’s imperative to know a lot of technology, online metrics, online marketing strategies and much more. In this digital age, despite countless tutorials, guides, and services it is a tough task for professionals with the task at hand. However, with Supermetrics, you have a number 1 automation tool and it will help your metrics grow day by day. Those who are looking to put all their marketing metrics in one place can look no further than Supermetrics. It provides you with everything you need to integrate with Google Analytics, Google Ads, Facebook, Linkedin, and many other platforms.

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What are Supermetrics?

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Supermetrics are business analytics software which integrates all your metrics and performance indicators and puts them in a unified, very accessible location. It was designed to help companies simplify their access to their Google Analytics data but later became a full-blown business reporting platform which works with various analytics engine and tool. It is an ideal platform to gather data and get insights. This will help devise and implement web analytics, social media, and online marketing. Its flagship product is the Supermetrics for Google Sheets. With this, businesses can run queries, refresh their data with just a push of a button, as well as share reports and dashboards with their other team members.

What are some of Supermetrics’ features?

  • Data Analytics
  • Search Engine Marketing (SEM)
  • Data Visualization & Presentation
  • Business Intelligence
  • Data Mining
  • Adwords
  • Report Scheduling and Automation
  • A Free Online Marketing Metrics Tool For Brands
  • Helps Save Time, Effort, And Money
  • Best Marketing Metrics Integration
  • Ready-Made Templates

What are the tools available on Supermetrics?

Supermetrics is a software which offers a number of tools to automate reporting for PPC, SEO, social and web analytics.

The Main Products include:-

Supermetrics for Google Sheets

Supermetrics for Google Sheets
Supermetrics for Google Sheets

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This is the most popular Supermetrics product. It helps you automatically pull data from all your marketing platforms which can include Google Analytics, AdWords, Facebook, and others into Google Sheets.

Supermetrics for Google Data Studio


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This can be considered the missing link to transfer all of your marketing data into Google Data Studio. Actually, Google Data Studio can only connect with Google services such as AdWords and Analytics.

Supermetrics Data Grabber

This tool helps you get marketing data into Excel spreadsheets. Here, the number of data sources is limited compared to Supermetrics for Google Sheets.

Supermetrics Functions

Improves functionality of Data Grabber by giving you customized means to display your marketing data in Excel

Supermetrics Uploader

This connects with Google Analytics’ feature to upload advertising cost data.

Supermetrics Use Cases and Examples

  • Supermetrics can also be used as a powerful tool for data analysis and marketing optimization.
  • Supermetrics lets us create complex reports that download data in one place and save much time.

What are the Supermetrics Pricing Plans?

Here’s a list of the price of different tools from Supermetrics. You won’t have to shell out hundreds of dollars a month to achieve success with your business.

It begins with a free trial for every tool. Other costs include:-

  • Supermetrics for Excel – Starts from $99/month
  • Supermetrics for Google Sheets – Starts from $69/month
  • Supermetrics for Data Studio – Starts from $19/month
  • Supermetrics Data Grabber – Starts from $19/month
  • Supermetrics Functions – Starts at $29.99/month
  • Supermetrics Uploader – Starts at $39/month
  • Supermetrics for BigQuery – $190/month

All the tools have the following 4 plans. These include Hobby, Pro, Super Pro, Enterprise.


The hobby version is for learning the basics and trying them out. It only connects with Google Analytics as a data source. All the reports should be scheduled manually and the data doesn’t refresh automatically. It is also restricted to 100 rows per query and 100 queries per day.


The pro version is fine for most users who include consultants and freelancers. It is for those who wish to create reports for clients or their own campaigns. It connects with all data sources except Adobe Analytics, Adform and Doubleclick. Query limit is 1,500 and pro version allows you to refresh data on a daily, weekly or monthly basis.

Super Pro

The super pro version is designed for heavy users which include start-ups and agencies. It offers Adobe Analytics, Adform and Doubleclick as data sources. The daily query limit of 10,000 is significantly higher than in the pro version.

Supermetrics offer a 14-day free trial so you can test it out.

Customer Feedback

The software has excellent feedback from most review sites rated at a rate of 4.5/5 stars. Here’s a look at some feedback given by customers.

“Expensive But Easily Worth It”

I use super metrics in google sheets and the add on in sheets has got to be my favorite part. Selecting the data to import and refresh schedule is just about as easy as it gets”

Conclusion – Is Supermetrics Right For You?

All businesses which need on-going reporting can use Supermetrics. It is a great tool for agencies, consultants, freelancers, and advertising professionals. Supermetrics helps you create reports from basic to complex reporting solutions. You can use Supermetrics in order to get access to performance data on AdWords, Facebook and Analytics which helps you optimize your campaigns faster. In conclusion, Supermetrics will help you save a lot of time providing deeper performance insights.

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