Woocommerce Review 2020 with Pros and Cons 

Are you running an e-commerce website, but not using the desired plugin to make it result-oriented? Well, to make it easy for you, let’s first know what a plugin is. According to Wikipedia- a plugin is a software element that extends exclusive features to the prevailing computer program. When the plugin is supported by your PC program, customized results can be procured.

Woocommerce is one of the powerful WordPress developed, open-source e-commerce plugin. Any e-commerce merchant using the WordPress portal can install the Woocommerce plugin to add customization features to his e-commerce website. Woocommerce is quite popular among its users due to its easiness, amplified nature, and aptness.

Now, as you have a brief outline of the Woocommerce plugin, let’s explore it in detail and look at its importance from the user’s perspective. We will review the plugin unbiasedly to know the usability standpoint.

Why Woocommerce is preferred by e-commerce merchants?

Well, the preferability of any plugin depends on its ease of use, adaptability, and customization attributes. Woocommerce has all that to turn your online store into a powerful one. Due to its integral competence to guarantee success, Woocommerce captures a bigger market share unlike Shopify or other competitors.

Unlike other plugins, Woocommerce is free for commercial and individual use; meaning that you can use it once it is installed in your system. It will be a productive choice for your online store as it does not require extra themes, web and email hosting, or extended support to use it. Unlike BigCommerce, all the essential features are offered free of cost.

Woocommerce Features

Once you install Woocomeerce, it is ready to design your website on-the-go. Its open-source component enables you to retain full possession of your online store’s information and content at all times. The plugin impressively blends the content of any kind of store whether it is a new venture, business launch, or client’s project for site designing.

Irrespective of the brand and industry you belong to, the Woocommerce plugin can create the most appropriate and attractive storefronts with beautiful themes. Its incorporated product blocks can customize the page instantly. By leveraging the WordPress SEO service, one can upgrade to the top SERPs.

Woocommerce empowers users to display any type of tangible and digital products, tailored alignments, product modifications, immediate downloads, and affiliate stuff. You can add more multi-functioning features like bookings, subscriptions, memberships, and dynamic pricing, by going for a paid extension.

Its popular integrations, incorporated tools, and other free services accessible via Setup Wizard can assist you in proficiently managing your business procedures. Woocommerce offers 140 payment options to simplify payments along with assistive inbuilt sales tax services. By connecting to the carrier option like FedEx, UPS, etc, users can manage their shipping progressions too.

Is Woocommerce all about growing your online business?

Yes, Woocommerce has all the essential features to make your business boom to new heights. Ecommerce merchants prefer Woocommerce as its Admin panel keeps check on the performance metrics. Some of the points that make this plugin a win-win for users are:

  • Its powerful customized dashboard has all the progress reports of your online store.
  • Functional integrations like Mailchimp, Facebook, HubSpot, and Google Ads, assist users in enlarging your viewers across social and marketing channels.
  • For new and constructive ideas on how to run a flourishing business, users can check the MarketingHub on their dashboard.
  • OfficialWoocommerceMarketplace can assist you in improving your online store functionality by offering paid as well as free extensions.
  • The free Woocommerce mobile app gives you access to your store on-the-go.
  • You can control, and own you store stats and info forever
  • Google Analytics enables tracking and reporting on your marketing endeavors
  • Woocommerce 16 blocks enable you to choose and showcase products in a sectional way by adding options like Bestsellers, New Products, specific category products, etc.

How does Woocommerce adhere to security?

This point is always raised when it comes to choosing a reliable plugin. Well, with Woocommerce, you don’t have to worry a lot. Your data belongs to you at every cost. If you choose to share usage data with them, they ensure that data is kept private and at a secure location. If you change your mind and decide not to share your data, opt-out anytime without affecting your online store.

Your Woocommerce store data will remain intact and useful for future references even when you decide to shift to another platform. Other hosted e-commerce solutions put some restrictions on exporting data when you migrate to another solution.

Woocommerce is developed and assisted by Automattic, the inventors of WordPress, and JetPack. The creators always keep a rigorous check on the affiliated inventory to maintain Marketplace quality standards. They update their stock with useful and more secure products so that builders can create profitable stores.

Is Woocommerce suitable for developers too?

Yes, Woocommerce has all the necessary components that are loved by developers. Web designers can use this plugin to produce, modify, and balance a store to meet a customer’s precise requirements, formulating improvements via extensions or custom-built solutions. 

Developer prefers Woocommerce due to the following reasons:

  • Altering or creating functionality becomes easy with filters and hooks
  • RestAPI and webhooks can powerfully integrate any service virtually
  • Super-fast CLI assists in speeding up the development
  • React helps in constructing and designing customized content blocks
  • Every element of the core plugin code can be changed as well as monitored.

Woocommerce Installation

Woocommerce requires PHP7.2 and MySQL 5.6, which are both open-source, server-side, and free languages for web development. Till now it has over 5 million active installations, and it requires a 5.3 or higher WordPress version to run successfully. 

For installing Woocommerce, you can either go for an automatic installation process where WordPress will handle everything. You just need to follow the steps given below:

Got to WordPress Dashboard>Plugins Menu>Add New>Search for required plugin>Install Now.

The manual installation process involves downloading the WooCommerce plugin and uploading it to your webserver via your preferred FTP application.

Though automatic updates go flowing, still it is suggested to back up your website. In case you find a problem with the shop/category pages followed by an update, swill out the permalinks by going to WordPress > Settings > Permalinks and clicking on “Save.”

Woocommerce offers sample data to help you see how your products are shown on the website; for this, you need to import sample_products.xml through the WordPress importer. CSV importer or CSV Import Suite extension can be used to introduce sample_products.csv.

Woocommerce Pricing

Though the plugin is free and enables you to run your online store without any cost, if you need pro features like domain, hosting service, or personal support, you need to pay extra for it. For example, if you require a domain name, the cost goes around $8 to $12 per year, hosting service will come to $5 to $100/mo, extra themes will cost around $59, additional plugins and extensions will start at $25 each, and last but not the least- developer fees that will stand somewhere around $15 to $120 per hour.

You might get many free features sufficient for running an online store, but if you are serious about your business and thinking to expand it immensely in the future, you need to pay for the quality expected. Web hosting will be required to add some extra room for installing the latest edition of WordPress, while domain gives a lifelong recognition to your brand.

Paid themes that go with the Woocommerce plugin make your site more appealing by adding vibrant graphics to it. Free themes might not be able to achieve that. Themes like Woocommerce Storefront themes, ThemeForest, etc. are a great choice. Paid plugins are required to evade any downtime or susceptibility caused to the site.

Apart from the above stuff, you also need some extensions like credit card pre-processors, user info export feature, shipping carriers, etc. to add convenient e-commerce functions. Above all, if you get stuck at some point and don’t find a solution even after referring to all guides and documents, you will reach out for personal support. And that my dear friend will cost you limitlessly. So, you have to understand that no unique and lucrative business can be ever run for free.

Support System of Woocommerce

Woocommerce is a powerful plugin with the fastest developing e-commerce communities. There are over 80+ meetups worldwide to help the businesses grow. These meetups are a great way to meet and greet the big tycoons of the e-commerce world, learn from them, share your knowledge with them, and meet compatible people. The team behind Woocommerce has a regular presence on WorldCamps globally.

The all-inclusive documentation, blogs, and guides are updated regularly with each new product release. All queries are solved by real people and not bots. They offer customer support from 58 countries in various time zones. The Woocommerce forum is an open platform to discuss your ideas and guide you through the right path. You can find them on Facebook, Twitter, Instagram, and Feeds.

Form code twists to full-scale websites, all in between is handled with full care when it comes to WooExperts. They also help you in finding a veteran and knowledgeable developer for your one-time project or long-term partnerships. Before going for the plugin, one can go through basis pre-sale FAQs and success stories to get a clear vision of what you are up to.

Pros and Cons


  • Innovative features for large scale online stores
  • Store and user administrator accounts
  • Loads of free and paid themes accessible


  • Set up process is a little tricky for the first time user
  • Lack of central support
  • Free means something is compromised

Wrapping up -Woocommerce Review

Woocommerce is no doubt a powerful open source and flexible e-commerce platform to launch your business. It has powered more than 2 million websites globally with its unique and handy free features. You can do a lot with this plugin, but a new person to this field might complicate things with so many functionalities. You need some prior knowledge to try your hands on this free plugin.

Look, my friend, the competition is tough in the market, and there are many alternates like Shopify and BigCommerce accessible with more user-friendly setup and pro features included. No doubt, with such a big collection of compatible themes, Woocommerce is a great option for developers and experts.

I hope you got all the required info about the Woocommerce plugin in this review. If you have any questions in mind, feel free to comment below.

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